INSPIRE Project

INtegrating biodiverSity Preservation and agrobIodiversity valorisation in tourism managEment in the MED area Euro-MED0401041

Project Budget: 1.750.810,00eur.

Albania Budget: 160.260,00 Euro

Project Duration: 1/4/2025 – 31/12/2027 (33 months)

The Partnership

INSPIRE brings together 8 partners from 5 Mediterranean countries, combining public authorities, tourism boards, NGOs, and sustainability experts. Each partner contributes local knowledge and thematic expertise to co-develop, test, and scale the project’s solutions.

(Leader: Municipality of Messina (Italy), American Farm School – Perrotis College (Greece), ANATOLIKI S.A., Organization for Local Development (Greece), Corsica Tourism Board (France), EuroVértice Consultores (Spain), Sierra Espuña Territory Management Board (Spain), Ministry of  Environment of Albania (Albania), Slow Food (Italy)

Website: https://inspire.interreg-euro-med.eu/

The INSPIRE project seeks to transform agrobiodiversity conservation into a driver of sustainable tourism. Agrobiodiversity refers to the variety and variability of living organisms that support agricultural ecosystems, an essential element of the natural environment in farming regions.

Main Goals

INSPIRE’s overarching mission is to unlock the potential of Mediterranean agrobiodiversity as a catalyst for sustainable, inclusive, and regenerative tourism.

By enhancing local agri-food systems and valuing traditional knowledge, the project promotes territorial development while safeguarding cultural, environmental, and social heritage in rural areas.

Key objectives include:

• Developing practical, scalable solutions that align tourism destination management with biodiversity conservation and ecosystem services in the Euro-MED region.
• Improving the socio-economic conditions of communities affected by biodiversity loss.
• Delivering impactful results to inform policy at local, regional, and international levels.

Project StructureThe project is organized into three core Work Packages (WPs):

• WP1 – Strategy & Tools      
  Focuses on co-developing a shared strategy for sustainable tourism rooted in agrobiodiversity, through mapping, tool development, and stakeholder engagement.
• WP2 – Local Action & Co-creation
  Implements Living Labs in pilot areas to co-create tourism services and action plans with local communities, emphasizing inclusion and capacity building.
• WP3 – Transfer & Capitalization
  
  Ensures the dissemination, adoption, and scaling of project outcomes throughout the Euro-MED region, including through policy engagement, transnational networking, and the establishment of the INSPIRE Pact.